Advantages and Disadvantages of Social Media -MyAssignmenthelp

Question: Discuss about theAdvantages and Disadvantages of Social Media in Business. Answer: Introduction Internet technology is one of the most important aspects which have played a crucial role in the overall development of the business across the world. Internet facilitates most of the organisations to operate in a smooth manner. Another important tool which has contributed in the development of the business structure is the networking communication. The improvement of the communication technology is imperative from the point of view of any businesses establishment since it assists in enhancing the business performance of the organisation. Social networking is of the important part of the internet technology. Social networking supports the businesses in a multidimensional manner. Social networking helps business organisations in enhancing the brand awareness among customers in the society the same time in making the brand loyalty strong (Aral et al., 2013). The scope of the social networking is rich in the sense that it aids in enriching the quality of products services. Since mo st of the customers are taking the help of the social networking sites to express their views regarding any products, therefore these networking sites are capable in influencing the decisions of customers significantly. The social networking sites also provide opportunities to business establishments to get proper knowledge regarding the needs requirements of customers. This will enable these businesses in enhancing the customer satisfaction. Project Objectives In order to initiate the research it is imperative to set different objectives which the researcher wants to achieve at the end of the project. Setting the objective provides a right direction to conduct the research. These are as follows: To identify the impact of the social networking sites in the business development (Qualman, 2010). To identify the role of the social media in influencing the decisions of customers. To recognise the advantages disadvantages associated with the social media in business. Project Scope After the completion of the research it would give large scope to researcher at the same time different business stakeholders. Since the popularity of the social media is increasing rapidly among customers of different societies, it is important to identify the actual benefit of the social media. Therefore the project would be helpful in recognising different advantages disadvantages associated with the networking technology. It will also provide opportunities to different business organisations to recognise the implication of social networking in the decision making process of customers. Literature Review The importance of the internet other modern technologies has made a large impact in enhancing the business operation. The technological improvement has contributed significantly in the changing the structure of business in different organisations. Social media is beneficial for different business establishments (Stelzner, 2011). The main objective of any business organisation is to enhance the market share. The increase in the market share is possible if the organisation is capable of identifying the needs requirements of customers. In the absence of the social network the organisations were not in a position to recognise the mindset of customers. There are different social networking theories which are beneficial in enriching the product service quality. The competitiveness in different business sectors are increasing day by day. It is difficult to sustain in the market without applying new technologies within the business system. With the incorporation of modern technologies in the business it would be possible to recognise the market requirement customer preferences. Since tastes preferences of customers are changing in nature, therefore it is of utmost importance for most of the business organisations to take into account all these factors. The utilisation of the social networking varies from one organisation to another on the basis of the business structure. It is imperative from the point of view of different businesses to adopt the correct marketing strategies the social networking sites will facilitate in setting all these strategies (Erdo?mu? Cicek, 2012). Behind the success of any business the role of business objectives are immense these objectives have to be customer oriented. Different business organisations take the help of the social media to increase the customer base enlarge the market share. There are different social media sites these are the Facebook, Twitter, Instagram, Snapchat Linkedin. Few large retail organisations in Austral ia are making maximum use of the social media. The e-marketing is getting popular among masses in a rapid manner. E-marketing is one of the tools which have been successful in attracting large numbers of customers. E-marketing has been able to increase the popularity of a brand among customers within short period of time. With the help of social networking it is easier for an organisation to reach to people. It also makes the communication between the organisation the customers effective. In the era of globalisation the communication with the global customers is necessary. According to Bruhn et al., (2012), the social networking facilitates the communication with global customers this has to be utilised effectively by all business organisations to expand the market. Though the benefits of the social networking in business are immense, but the other side of the social networking cannot be denied. It is important to identify all those limitations attached to the social networking. With the extensive use of the social media by people other business organisations the social networking is becoming intrusive in nature. The marketing strategies of different organisations are affecting the privacy of people. There are other drawbacks associated to the social networking such as the negative responses of customers about any product. Sometimes the negative responses are given intentionally by competitors in the market customers against the product (Center, 2014). This affects the reputation of the brand in a negative manner. Huge risks are attached to the use of networking sites. The organisation has to invest large amount in order to manage social networking. The social networking is not beneficial for businesses at the local level. They can interact with customers directly without the help of the social network. It is only beneficial for those businesses which have to interact with distant customers. The social networking has changed the business strategies of different organisations. The focus of most of the organisations has shifted from the product to the people. In the social media negative responses of few customers change the mindset of rest of the customers using the social media. This is a matter of concern for most of the business organisations. All these drawbacks of the social media have to be taken into account by the Research Questions Primary Question What are the advantages disadvantages associated with the social media in case of business? Secondary Questions Highly Disagree Disagree Neutral Agree Highly Agree 1. Do you agree with the statement that the social media has any positive impact on the customer loyalty? 2. Do you agree with the fact that the social networking facilitates the business process? 3. Do you agree with the fact that the social media helps in increasing the customer base expanding the market share? Research Design Methodology Methodology is one of the most important components of research. It gives a proper guideline which has been followed in order to conduct the research in an effective manner. in order to conduct the research successfully the researcher takes the help of different approaches methods. These have been discussed below: Research Philosophy There are different philosophies which are adopted by the researcher choosing the suitable research philosophy is important for the successful completion of the research (Liamputtong, 2013). Since the research is subjective in nature the reality may change in the future, therefore the interpretivism philosophy is suitable in this case. Research Approach There are mainly two approaches followed by researchers to conduct a research these are the inductive research approach the deductive research approach. Since in the present research the researcher has collected data on the basis of the data analysis the result is deducted, therefore the research approach is deductive in nature. Here, on the basis of the collected data the researcher will reach identify the advantages disadvantages associated with the social media in business. Research Method In general there are two important research methods these are the qualitative quantitative research method. In case of the quantitative research the research is conducted on the basis of the numerical data (Drnyei, 2007). On the other hand the qualitative research is subjective in nature. To do the quantitative research the researcher takes the help of the questionnaire method in case of the qualitative researches the help of the interview method is taken. In case of the present research the quantitative qualitative research method has been taken into account. Quantitative Method In order to do the quantitative research the questionnaire the survey method has been adopted. To conduct the research the researcher has selected a sample of 100 customers. At the first instance 200 people have been chosen who have knowledge regarding social media. Finally out of these 200 customers 100 are selected randomly to eliminate the problem of biasedness. All these customers are accustomed with the social media. Knowledge about the social media will help in providing best responses (Silverman, 2016). All these customers will be given a questionnaire. On the basis of the responses from the questionnaire the conclusion will be drawn. Qualitative Method In the qualitative method the researcher has taken the help of the interview method the managers of three different organisations are interviewed. At the beginning the decision was taken to take the appointment of 6 managers from three organisations, but finally only four managers were available for interview. In this case the help of non random sampling has been adopted. Research Ethics To conduct the research in an ethically manner, the researcher has selected the sample randomly to eliminate the risk of the biasedness. Similarly, at the time of requesting people to respond to the questionnaire, no force will be applied on them. This will give them freedom to respond to questions (Miller et al., 2012). No unethical issues will be taken into account to complete the research. In case of the secondary data the misinterpretation of data will be avoided. Research Limitations It became difficult to visit different locations due to shortage of time Shortage of financial resources also acted as a limitation to the project Problem was also faced during the research in getting appointment of managers for interview. Time Schedule Criteria Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Introduction Objective and aims development time. Time give to secondary data collection Reviewing the literature Research specific methodology development. Data collection time for the primary data Developing the finding for through the primary data Conclusion and the recommendation making time Conclusion From the above discussion it can be concluded that the main purpose of the research is to identify different advantages disadvantages attached to the social media in case of business. It is evident that the social media has both side impacts on the business, i.e. the positive as well as negative impact. All these aspects have been recognised with the help of the qualitative as well as quantitative research (Tuten Solomon, 2014). All the ethical issues have been addressesd to accomplish the research in a successful manner. References Aral, S., Dellarocas, C., Godes, D. (2013). Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), 3-13. Bruhn, M., Schoenmueller, V., Schfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), 770-790. Center, P. R. (2014). Social networking fact sheet. Drnyei, Z. (2007).Research methods in applied linguistics: Quantitative, qualitative, and mixed methodologies. Oxford University Press. Erdo?mu?, ?. E., Cicek, M. (2012). The impact of social media marketing on brand loyalty.Procedia-Social and Behavioral Sciences,58, 1353-1360. Liamputtong, P. (2013).Qualitative research methods. Miller, T., Birch, M., Mauthner, M., Jessop, J. (Eds.). (2012).Ethics in qualitative research. Sage. Qualman, E. (2010).Socialnomics: How social media transforms the way we live and do business. John Wiley Sons. Silverman, D. (Ed.). (2016).Qualitative research. Sage. Stelzner, M. A. (2011). Social media marketing industry report.Social Media Examiner,41, 1-10. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage.